This man is a living advertisement for the product that he plies not far from the entrance to a Hindu temple. He sells kumkum powder. Hindus apply a dot of kumkum on foreheads when they visit a temple or attend a religious ceremony and other special occasions like a wedding. Married women apply it in the part of their hair and call it sindor.
Although it looks toxic because of its brightness, most kumkum comes from ground turmeric and by adding lime juice , it turns varying shades of red.
The woman in the center of this photograph has sindor in the part of her hair.
This woman has applied a sticker meant to replicate the kumkum powder. Maybe she prefers its ease of application.
After some time, these customs that at first are exotic, become part of every day life in India. The kumkum man, however, continues to stands out but he takes no notice.